M Saraswathy &Amp; Viveat Susan Pinto

Stories by M Saraswathy &Amp; Viveat Susan Pinto

Secret recipe of a successful ad firm

Secret recipe of a successful ad firm

Rediff.com   2 Apr 2012

Ranjan Kapur has been country manager of WPP in India for the last eight years. But he gets back to actively managing operations at an agency with the additional responsibility of Bates India as its chairman.

'It is not uncommon for rivals to work together '

'It is not uncommon for rivals to work together '

Rediff.com   30 Mar 2012

We will utilise India as a creative resource for all our offices around the world, says Chuck Brymer, President and CEO, DDB Worldwide.

Cigarette smokers pay more than MRP

Cigarette smokers pay more than MRP

Rediff.com   23 Mar 2012

For instance, a pack of 20 Classic branded cigarettes (from ITC) now costs Rs 120.

Public sector banks may not flock to IIMs

Public sector banks may not flock to IIMs

Rediff.com   14 Feb 2012

State Bank of India and IDBI Bank have decided not to go to the IIMs this year.

What lies ahead for Starbucks in India

What lies ahead for Starbucks in India

Rediff.com   31 Jan 2012

After five years and numerous attempts to launch outlets in India, coffee house giant Starbucks will finally roll out its cafes here, in partnership with Tata Global Beverages (TGB), by August-September. John Culver, president, of the chain's China and Asia Pacific region, tells what the joint venture (JV) means for it and the way ahead.

What lays ahead for Starbucks in India

What lays ahead for Starbucks in India

Rediff.com   31 Jan 2012

After five years and numerous attempts to launch outlets in India, coffee house giant Starbucks will finally roll out its cafes here, in partnership with Tata Global Beverages (TGB), by August-September. John Culver, president, of the chain's China and Asia Pacific region, tells what the joint venture (JV) means for it and the way ahead.

It's diamond rush online

It's diamond rush online

Rediff.com   16 Jan 2012

Niche portals like Jewelsnext.com, Caratlane.com and Suratdiamonds.com are making the best use of it, apart from the traditional e-commerce players.

Tough times ahead for consumer firms

Tough times ahead for consumer firms

Rediff.com   22 Dec 2011

Companies are likely to see lower volume growth as consumers remain wary of spending.

Esop idea spreads across corporate India

Esop idea spreads across corporate India

Rediff.com   20 Dec 2011

One effect of the globalisation of Indian business has been the rise in the grant by companies to staffers of employee stock options.

Communication is key during crisis, say companies

Communication is key during crisis, say companies

Rediff.com   20 Dec 2011

Communication has instilled a sense of trust and belief among the employees.

FMCG companies on cost-cut drive

FMCG companies on cost-cut drive

Rediff.com   12 Dec 2011

This includes input substitution, overhead management, rationalising personnel - all aimed at reining in expenditure.

Variable pay to get a bigger slice

Variable pay to get a bigger slice

Rediff.com   12 Dec 2011

Most companies see the next few quarters as a period of uncertainty and are trying to shift costs from fixed to variable.

Rural consumers losing appetite

Rural consumers losing appetite

Rediff.com   7 Dec 2011

Consumer goods sales growth slows.

Indian CEOs need to exploit existing skills: India Inc

Indian CEOs need to exploit existing skills: India Inc

Rediff.com   15 Nov 2011

Indian CEOs already have most of the skills to take on the world.

Diwali offers boost consumer confidence

Diwali offers boost consumer confidence

Rediff.com   13 Oct 2011

India Inc expects 25-30% sales growth, lower than 40% last year.

Students will not be left in lurch: TASMAC

Students will not be left in lurch: TASMAC

Rediff.com   11 Oct 2011

The London campus of Pune-based TASMAC School of Business suddenly closed down on October 6. Although the exact reason for its abrupt closure remains unknown, the move comes in the wake of UK's efforts to tighten norms in tier-4 student visas.

Wipro to take on Godrej in men's soap segment

Wipro to take on Godrej in men's soap segment

Rediff.com   11 Oct 2011

The move comes at a time when the company is looking to strengthen its position in soaps.

Consumer durables firms take a hit

Consumer durables firms take a hit

Rediff.com   27 Sep 2011

An eight to nine per cent depreciation of the rupee against the dollar in the last one month means companies have to pay more for components or products they import.

Car rental brands thrive on luxury

Car rental brands thrive on luxury

Rediff.com   9 Sep 2011

The companies are integrating the latest innovations into their system for attracting customers.

Advertisers take to brand integrations

Advertisers take to brand integrations

Rediff.com   5 Sep 2011

According to media buyers, the demand for integrations is on the rise, thanks to the ability it has to stand out in a cluttered environment, if done the right way.